MCE-Con-201 Premium PDF & Test Engine Files with 266 Questions & Answers
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NEW QUESTION # 126
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- D. Build an automation rule with the criteria of :: Prospect Custom FielD.: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
Answer: A
NEW QUESTION # 127
Which actions can be achieved with completion actions?
- A. Assign to queue
- B. Notify account owner
- C. Increment prospect field value
- D. Set profile
Answer: A,C,D
NEW QUESTION # 128
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 129
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- B. Customized 'Display in Table' values when configuring fields
- C. Salesforce Connector User has 'Read' permission to the custom object
- D. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
Answer: C,D
NEW QUESTION # 130
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. PI Enable explicit bot protecting using reCAPTCHA
- B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- C. Include "Not you?" link to allow visitors to reset the form
- D. Disable autoresponder emails on this form
Answer: A,B,C
NEW QUESTION # 131
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- D. Create a list using a segmentation rule, then use completion actions on a form for the actions
Answer: B
NEW QUESTION # 132
Select all available User Email Preferences
- A. Send an email when a prospect is assigned
- B. Send weekly search marketing email (sent on Fridays)
- C. Send monthly inactive automations report email
- D. Send daily prospect activity emails (for my prospects)
- E. Send weekly inactive automations report email
- F. Send daily prospect activity emails (for all prospects)
- G. Send daily visitor activity emails
- H. Send daily prospect assignment emails
- I. Send weekly search marketing email (sent on Mondays)
- J. Send daily visitor assignment emails
- K. Send starred prospect activity alerts
Answer: A,C,D,F,G,H,I,K
NEW QUESTION # 133
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
- A. Use multivariate test & Review email preview
- B. Use A/B test
- C. Use rendering test and send to Test List
- D. Use individual email test
Answer: C
NEW QUESTION # 134
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- B. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
Answer: D
NEW QUESTION # 135
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a lead queue when a high-value form is submitted.
- B. Create an automation rule to assign to a group when the qualification criteria is met.
- C. Create a completion action to assign to a group when the prospect reaches a score of 100.
- D. Create an automation rule to assign to a lead queue when the qualification criteria is met.
Answer: B
NEW QUESTION # 136
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send emails using dynamic content based on prospect account fields
- B. Send highly targeted content first, followed by less targeted content
- C. Send the least targeted content first, followed by more targeted content
- D. Send five emails exactly seven days apart, without any following steps
Answer: A
NEW QUESTION # 137
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
- B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- C. Configure users > set up a queue > have nurture programs assign prospects to the queue
- D. Configure users > set up a user group > have nurture programs assign prospects to the user group
Answer: D
NEW QUESTION # 138
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Campaign Influence and Marketing Data Sharing
- B. Connected Campaigns and Campaign Influence
- C. Salesforce User Sync and Campaign Influence
- D. Connected Campaigns and Engagement Studio
Answer: B
NEW QUESTION # 139
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: C
NEW QUESTION # 140
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
- C. Create layout template and import HTML from the landing page URL
- D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
Answer: C
NEW QUESTION # 141
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. There is an option to create a unique app for each business unit or one joined app for all business units.
- B. Each business unit can only have one associated B2B Marketing Analytics app.
- C. The app will create unique datasets for each business unit.
- D. Each dashboard will have an option to filter by business unit.
Answer: B
NEW QUESTION # 142
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 143
Select available Social Media Connectors
- A. AddThis
- B. CD Linkedln
- C. Twitter
- D. FullContact
- E. Facebook
Answer: A,D
NEW QUESTION # 144
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Automation rule match Any
- C. Automation rule match All
- D. Completion Action
Answer: B
NEW QUESTION # 145
What is available to choose within Repeat Rule
- A. Repetition Order
- B. Days before eligible to repeat rule
- C. Limit rule matches
- D. Certain Prospects
Answer: B,C
NEW QUESTION # 146
Which is true about Visitor Filters?
- A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- B. You can filter by a hostname wildcard
- C. You can the filter by IP
- D. You can filter by a hostname
- E. You can't filter your own company IP
Answer: A,B,C,D
NEW QUESTION # 147
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition
- A. False
- B. True
Answer: B
NEW QUESTION # 148
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