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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Reviewing all written material before it is released
B) Monitoring social media
C) Being proactive
D) Attending all senior management meetings

2. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Technology training plans
C) Change management communication
D) Employee engagement surveys

3. Which action is MOST important in a leader's role for effective communication with employees?

A) Make information available so employees have the essential information to do their jobs effectively.
B) Provide organization information that is approved by executive leaders.
C) Provide information and feedback on individual performance only during formal reviews.
D) Ensure all communication flows through the executive leadership.

4. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
B) "I am not able to help you at this time. Give me your number and I will contact you."
C) "Please come in while I find someone who can speak with you."
D) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."

5. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

Solutions: