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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Export the journey email analytics
B. Review opens and clicks activity summaries.
C. Define a goal for each journey.

Question 2

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A. Implement an SAP with Private Domain and a Dedicated IP.
B. Request a Private Domain to leverage SPF and DKIM authentication.
C. Request three Dedicated IPs to spread out the sending volume.

Question 3

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. In the step with the two SQL activities, place a wait step between them.
B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Question 4

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Scoring Split
B. Frequency Split
C. Engagement Split

Question 5

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A. SQL Query activities
B. File Drop Automations
C. APIs

Solutions: