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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Data Export Rules
B) Calculated Metric Formula
C) Campaign Priority Level
D) Date Range Filter

2. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
B) Create a calculated metric using total sessions instead of engagement events.
C) Create a filter for all events with condition as channel = mobile OR website OR phone call.
D) Create a calculated metric with sum of all engagement events divided by total number of channels.

3. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Select the Limit max items radio button.
B) Change the Counting Method to Metric.
C) Change the Counting Method to Session.
D) Change the Starting Bucket to 1.

4. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Use a calculated metric to count unique orders.
B) Enable metric filters based on "Order Value."
C) Update the segment timeframe to the last 90 days.
D) Adjust the purchase event filter to include only "Order Completed" events.

5. Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:

A) Update the data source permissions for reporting.
B) Enable automatic campaign syncing for new products.
C) Create a calculated metric for each product category.
D) Add the "Product Category" dimension to the report and refresh the data.

Solutions: