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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B. marketing cloud Personalization uses third party software to match anonymous and known identities
C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

Question 2

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A. The agent uses a customized next best offer widget powered by the interaction studio connector
B. Manually sync data from Interaction studio to service cloud
C. Use machine learning to serve product/ content recommendations in email sent by your ESP
D. Leverage service cloud to inform IS in real-time

Question 3

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Control group segment
B. A/B test segment
C. Location-based segment
D. Third party segment

Question 4

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Similar Items
B. Trending
C. Co-Buy
D. Co-Browse

Question 5

What are IS machine learning powered algorithms called?

A. Einstein Recipe
B. Einstein Decisions
C. Data Science Workbends
D. Machine Learning Tools

Solutions: