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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
B) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
C) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
D) Amy should increase her advertising budget.

2. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Search sites, commerce sites, content sites, communication sites
B) Communication sites, content sites, commerce sites, search sites
C) Content sites, communication sites, commerce sites, search sites
D) Commerce sites, content sites, communication sites, search sitesC

3. You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?

A) Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
B) The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
C) A promoted video is a video that YouTube will promote to its users.
D) A promoted video is a paid video placement on YouTube.

4. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
B) Her ad is not a promoted video so it will always say "1" in this metric.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
D) The metric of "1" actually means she was the only person with that keyword.

5. Examine the image given below:

What does the icon in the highlighted area of the video targeting tool represent?

A) In video overlay
B) In stream video
C) Banner ad
D) Image ad

Solutions: