Pegasystems PEGAPCMC80V1_2019 exam : Pega Certified Marketing Consultant (PCMC) 80V1 2019

PEGAPCMC80V1_2019 Exam Simulator
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 28, 2026
  • Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Management23%- Designing and configuring outbound campaigns
- Managing campaign lifecycle and scheduling
- Defining campaign goals and success metrics
Topic 2: Offer & Proposition Management12%- Defining and managing propositions
- Associating offers with campaigns and channels
- Designing offers for customer engagement
Topic 3: Customer Selection & Segmentation20%- Identifying target audience using segmentation criteria
- Using control groups for effectiveness measurement
- Applying contact policies and eligibility rules
Topic 4: Pega Marketing Architecture & Tools8%- Integration with Pega Platform
- Navigating Marketing Application Studio
- Understanding Pega Marketing core components
Topic 5: Analytics & Predictive Modeling20%- Interpreting campaign performance reports
- Adaptive learning and outbound optimization
- Predicting customer behavior and propensity
Topic 6: Decision Strategies17%- Leveraging historical interaction data
- Designing multi-channel decision strategies
- Configuring Next-Best-Action Designer

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