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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Administration and Setup | 20% | - Domain and deliverability setup - Account configuration and initial setup - Security and access management |
| Topic 2: Data Management | 25% | - Filter Designer and audience segmentation - Data imports, exports, and Connect integration - Profile lists and data model |
| Topic 3: Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL) |
| Topic 4: Reporting and Integrations | 10% | - Standard and custom reports - API and third-party integrations - Troubleshooting common issues |
| Topic 5: Program Automation | 20% | - Program testing and deployment - Program Canvas workflow design - Multi-wave and triggered messaging |
1. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
A) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
B) Import a private encryption key the customer created to be used when the export runs.
C) Import a public encryption key the customer created to be used when the export runs.
D) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
2. What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
A) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B) Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
C) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
3. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
B) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
D) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
E) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
4. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
A) In Manage Campaigns, select 45 days for the end element.
B) In the Program Designer, configure 45 days for Auto-Close after launch.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) Create a calendar reminder and manually close the campaign.
5. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
A) Look in each folder until you find the campaign.
B) Use the Manage Campaign screen.
C) Use the Campaign Debugger tool.
D) Use the Campaign Search feature.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C,D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |
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